Client: PepsiCo’s Foods Vietnam
Location: Ha Noi
Description: The Poca Wavy sampling reached more than 130,000 consumers from 110 universities, colleges, and high schools in Hanoi.
Not only did customers have a chance to enjoy the delicious flavor of Poca Wavy they also took part in the engagement activities which introduced them to the concept “Yolo With Wavy” (“Vui hết mình cùng Wavy”).
Since launching, Poca Wavy has received lots of positive feedback from the market and we hope it will continue its steady growth.