Lay’s Launching Activation
Overview
Lay’s Launching Campaign 2019 has some impressive information:
• Create big buzz in the towns by Huge roadshow with 2 full branding bus as mobile billboards and 2 teams of van and motorbike.
• AR Photobooth in pedestrian streets which create personalize photos to end-users
• Sampling booth in many channel, such as MT, university and flea-markets.
200
PG/PBs working at the same time
700.000
samples delivery
25.000
consumers engaged to AR photo booth