Sapporo Blue Cap Activation
Overview
Sapporo Vietnam create a new brand – Sapporo Blue Cap which brings a premium Japanese quality beer with budgetive local price.
Execution Idea: SAPPORO BLUE CAP – DRINK AND SING!
Massive campaign with variety of tools: Roadshow; Sampling in retailer/shops and Mini-event in restaurant
28
restaurant in 4 cities
5.000
consumers in restaurant engaged to brand activities
65.000
cans sale out
