Lactacyd Activation 2017 – 2018 – 2019


Lactacyd All Day Fresh (FemWash) was 1st launch in 2017, focusing on natural ingredients, bringing the fresh feeling for wholeday
Lactacyd Milky is the baby care shower gel with Milk ingredient which is soft & good for baby.

We approach in mass of channel to gain awareness on right target audience, including: MT (Supermarket, hypermarket), GT (Wet market), Shopping mall, Kindergarten and Specific channel (Vaccination Day, Private Clinic, Pharmacy).