Phosphalugel – Stomach Health Check Activation
Overview
Phosphalugel is Suspension drug for burning pain and discomfort caused by acid in the stomach and esophagus.
The activation for Phosphalugel is supposed to build awareness for Yellow P – the iconic of Phosphalugel to target audiences who are student & office staff. Then, turn the iconic – Yellow P into a familiar companion with everyone in working & life.
Concept: YELLOW P FOR YELLOW (GOLDEN) LIFE
Carrying-on a stomach health check activation in targeted channels including Office Building, University and Dorminitaries. And thanks for that occasion, doctors consultant student and office staffs how to improve stomach health in busy life and give introduction about product as new solution.
6
key cities
80.000
audiences do health-checks
3.000++
audience engaged to product activities