Poca – New Flavor Survey Activation


In summer 2017, aim to create a vibe for consumers, Poca offers special programs as new flavor survey activation which are still on research in reality to appreciation consumer’s voices in mass sampling. 

Concept: The Summer Trip with Poca

Building up story about travel trips with these new flavor to inspire consumer while they testing snack.

And operating promotion scheme to push sales in channels: Modern trade & Convenience store

votings reached
gifts redeemed